Apr 30, 2024  
Undergraduate Catalog 2018-2020 
    
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Undergraduate Catalog 2018-2020 [ARCHIVED CATALOG]

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MKTG 3321 - Integrated Marketing Communication

Credits: 3
Prerequisites: Prerequisite: MKTG 3310 .
A management approach to the following use of advertising in business, fashion, and national merchandising; media choice; appropriations; testing and measuring effectiveness of advertising.

Term Offered: F,SP Elective: (E)


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