Apr 27, 2024  
Undergraduate Catalog 2018-2020 
    
Undergraduate Catalog 2018-2020 [ARCHIVED CATALOG]

Course Descriptions


NOTE: Management, Marketing, Finance, and Economics courses that qualify as Business Electives are marked (E). Additional electives include approved Accounting and Business Education classes. For Management majors, selected leadership classes (Leadership Management I, Leadership Management II, Leadership Seminar I, and Leadership Seminar II) offered in Military Sciences can qualify as business elective courses.

NOTE:

F = Offered in Fall Semester;
SP = Offered in Spring Semester; and
S = Offered in Summer

 

Industrial Technology Management and Engineering

  
  • TECH 2601 - CO-OP Internship

    Credits: 7
    Cooperative Education (Parallel) provides for students to work part-time and attend classes on campus. Designed to provide part-time meaningful work experience to enhance the students’ educational programs and allow “hands-on” job training directly related to their majors.

  
  • TECH 3302 - Advanced Design

    Credits: 3
    Advanced design systems incorporating 2D and 3D design and productivity tools for use in manufacturing settings. Topics include: Geometric Tolerancing, 3D models, planar and coordinate systems, solid modeling, feature based design, assemblies, Inventor, Rivet or AutoCAD software.

  
  • TECH 3306 - Inventory Management

    Credits: 3
    Deals primarily with inventory classifications, inventory control, optimum inventory with appropriate software package and future trends in inventory management with appropriate software package.

  
  • TECH 3307 - Inventory & Supply Chain Management

    Credits: 3
    Prerequisites: Prerequisites: MATH 1330 , MATH 1340  OR MATH 1550 , and TECH 1360  and TECH 3310 .
    This course is designed to provide students with conceptual understanding of supply chain and materials management dealing with building a strategic framework, designing the chain, transportation networks, planning and coordinating demand and supply, manufacturing, managing inventories, and cross-functional drivers in a supply chain management system. Interactions in the course involve case study analysis, use of appropriate software, presentations, and calculations of profit, sales, costs, savings, work-in-process, production plans, master schedule, material requirements, capacity, break-even, forecasting, ordering, storage, transit time, throughput, cost equalization point and order quantities.

  
  • TECH 3310 - Principles of Ergonomics/Motion and Time Study

    Credits: 3
    A study of scientific and engineering design applications in the work environment. Use of the six ergonomic design criteria will be stressed. A student research project involving analysis and evaluation of a person’s work interface situation. Using the ergonomic design criteria is required with appropriate software packages.

  
  • TECH 3317 - Structural Design

    Credits: 3
    Prerequisites: Prerequisites: PHYS 2410, TECH 1320 , TECH 2308 .
    Instruction in basic principles and procedures used in construction of structures. Features, structures such as bridges, highways and steel structures.

  
  • TECH 3319 - Energy Conversion

    Credits: 3
    Prerequisites: Prerequisites: TECH 1320 , TECH 1332 , PHYS 2410.
    Design, installation, and management of electrical energy as it relates to structures. Wiring of circuits, systems, power drop calculations, relays and their usage, servo motors, etc.

  
  • TECH 3337 - Digital Electronics

    Credits: 3
    A study of digital logic design techniques, including Boolean Algebra and truth tables, used in the design of combinational circuits; state transition techniques for the analysis and design of sequential logic circuits. An introduction to the principles of digital computer organization.

    Lecture: Lecture: 2 hours per week. Laboratory: Laboratory: 2 hours per week.
  
  • TECH 3338 - Circuit Analysis II

    Credits: 3
    Prerequisites: Prerequisites: TECH 1332 , TECH 2335 .
    Provides a coverage of time-varying waveforms, reactive components and the analysis of resistive reactive circuits with time-varying sources. Study of the mathematical techniques of complex numbers used in the analysis of reactive circuits; Fourier analysis of signals.

  
  • TECH 3339 - Computer Service and Repair

    Credits: 3
    This course emphasizes the study of computer components, computer construction and repair. The emphasis of this course will be on basic work safety, computer fundamentals, disassembling and reassembling a typical personal computer identifying the major computer components, preventive maintenance procedures, troubleshooting techniques, and upgrading software and hardware.

    Lecture: Lecture 2 hours per week. Laboratory: Laboratory 2 hours per week.
  
  • TECH 3363 - Plant Layout and Facilities Planning

    Credits: 3
    Prerequisites: Prerequisites: TECH 1360 , TECH 2367 .
    The fundamental theories, practices, and method for design of manufacturing facilities; covers material handling equipment and services.

  
  • TECH 3365 - Manufacturing Processes and Planning

    Credits: 3
    Prerequisites: Prerequisites: 9 hours of manufacturing courses.
    The principles and concepts that are essential when considering material flows, management problems, decision making techniques, and supporting data base on the manufacturing industry.

  
  • TECH 3370 - Occupation/Envi/Health

    Credits: 3
    Explores health and safety issues related to work place environments. Students learn work place assessment, safety & health compliance criteria & are introduced to necessary data acquisition instrumentation.

  
  • TECH 3399 - Alternative Energy

    Credits: 3
    This course will cover Photovoltaic concepts both in theory and hands on skills; then it will be continued with Solar Technology, Wind Technology, and Energy Auditing Technology. Students will also learn the effect of light intensity and heat on solar cell performance; measure and calculate current, voltage and power for single, and multiple solar panel combinations; calculate wind generated power and calculations for energy audits.

  
  • TECH 3600 - COOP Internship

    Credits: 6
    A cooperative education internship experience working with industry techniques and special problems involving new techniques in Industrial Technology. Each level is available as needed.

  
  • TECH 3601 - COOP Internship

    Credits: 6
    A cooperative education internship experience working with industry techniques and special problems involving new techniques in Industrial Technology. Each level is available as needed.

  
  • TECH 4300 - Internship

    Credits: 3
    Prerequisites: Prerequisites: Consent of the Instructor and approval of Chair.
    A structured, approved, and supervised field experience with a company in which the internee is to practice various aspects of the Industrial Technology Management & Applied Engineering for the entire semester.

  
  • TECH 4302 - Capstone Design

    Credits: 3
    This is a senior level course consisting of a hands-on and mind-on lab activity applying technology and design principles. Students will be required to demonstrate a complete design project from conception, to model, to final assembly. The principles associated with the technology curriculum will be used to complete the final project. Knowledge in the areas of design, electronics, construction and manufacturing will be beneficial in the completion of the project.

  
  • TECH 4307 - Quality Control

    Credits: 3
    Prerequisites: Prerequisites: MATH 2370 .
    The problems associated with improving design, specifications and control of product quality. Topics will include formulas, calculations, analyzing data and problem solving activities. Utilization of appropriate software to solve problems will be applied throughout the course. The course requires an oral and written report on Quality Improvement topics.

  
  • TECH 4310 - Logistics

    Credits: 3
    This is a senior level course which will provide Technology majors with an overall understanding of the management of the flow of goods and information from a point of origin to a point of consumption. This course provides Technology majors with an enhanced view in the area of supply chain and inventory management flow process, which is more aligned with current production management operations. This course fills the void created by current courses in inventory and production by integrating these two systems for maximum productivity.

  
  • TECH 4318 - Mechanical and Electrical Equipment

    Credits: 3
    Prerequisites: Prerequisites: TECH 1332 , TECH 1320 , TECH 3319 .
    Investigation of the theories and machines and equipment that govern the proper use and installation of HVAC systems for structures.

  
  • TECH 4320 - Estimating and Scheduling/Project Management

    Credits: 3
    The course is taught from a project manager’s point of view, and covers project design, quantity take-off, calculating unit cost, break-even point, returns on investment, depreciation, scrap, critical path scheduling, Gantt charts, direct cost, indirect cost, fixed cost, variable cost and utilizing Excel to perform all calculations. The course is project oriented and all technology courses that a student has completed are to be integrated in to the projects. Students are assigned an individual project as well as assigned to a team project. The student will develop the project from its conception, design, scheduling, product design, through completion, following all specifications and codes. The project ends with an oral, written and power point presentation.

  
  • TECH 4338 - Microprocessors and Applications

    Credits: 3
    Prerequisites: Prerequisites: TECH 3337 .
    Logical organization of single-chip microprocessors, their interfacing and applications in industrial control and instrumentation. Coverage of the assembly language used in programming microprocessors.

    Lecture: Lecture: 2 hours per week. Laboratory: Laboratory: 2 hours per week.
  
  • TECH 4339 - Principles of Electronic Communications

    Credits: 3
    Prerequisites: Prerequisites: TECH 3338 .
    Analysis and transmission of signals, principles of modulation and demodulation. Study of communication systems with emphasis on the circuitry of transmitters and receivers.

    Lecture: Lecture: 2 hours per week. Laboratory: Laboratory: 2 hours per week.
  
  • TECH 4340 - Digital Communications

    Credits: 3
    Prerequisites: Prerequisites: TECH 3337 , TECH 4338 .
    The course c overs the sampling process, digital modulation techniques, error control coding, detection and estimation; survey of the applications of spread spectrum systems, satellite and computer communications.

    Lecture: Lecture: 2 hours per week. Laboratory: Laboratory: 2 hours per week.
  
  • TECH 4341 - Computer Hardware Design

    Credits: 3
    Prerequisites: Prerequisites: TECH 3337 .
    Coverage of digital system design methods used in the analysis and design of processor units, control methods, input and output interface, memory organization. Study of the internal operations of microcomputers.

    Lecture: Lecture: 2 hours per week. Laboratory: Laboratory: 2 hours per week
  
  • TECH 4342 - Senior Project

    Credits: 3
    Prerequisites: Prerequisite: must be a graduating ITMAE seniors; however, special consideration is given upon recommendation from major advisor and department head for all others.
    This is a senior level course which is taken in the student’s graduating semester. The course provides a broad overview of the challenges associated with becoming an Industrial Technologist/Applied Engineer. Projects include career position searches, proposals, professional memberships, comprehensive exam preparation, product/project development presentation and other issues associated with industry. The course also provides a fundamental, yet comprehensive, coverage of the various tools, vocabulary and techniques utilized in solving various design, production, quality and employee problems associated with industry. A class project is required which demonstrates a working knowledge of the ITMAE curriculum in solving problems and developing competence with the utilization of Microsoft Office.

  
  • TECH 4366 - Automation/Production/System

    Credits: 3
    This is an upper level course in production, automation and related systems. It is designed to cover the fundamental concepts associated with automation and production in contemporary industries, as well as, the analytical techniques and controls necessary for decision-making in production systems.

  
  • TECH 4370 - Computer - Aided Manufacturing

    Credits: 3
    Computer-Aided Manufacturing (CAM) is a concept which encompasses any use of the computer to enhance or aid in any manufacturing process. The two best known users of the computer to aid in manufacturing are Computer Numerical Control (CNC) and Robotics. TECH 3368, 3369.

  
  • TECH 4372 - Fluid Power Systems

    Credits: 3
    The course introduces the students to fluid power systems. The advantages and disadvantages, applications and the types of fluid power control systems. Physical properties of hydraulic fluids: Liquids and gases, weight density, specific gravity, force, viscosity, pressure and Pascal’s Law. Basic flow in hydraulic in pipeline: Laminar and Turbulent Flow, Reynolds Number and the losses in valves and fitting. Six laboratory assignments are given. The assignments involve hydraulic circuit design. The circuit design includes circuit for motors, pumps, cylinders, and several valves. A lab report is required for each laboratory assignment as well as an oral presentation.


Management

  
  • MGMT 2200 - Business Ethics

    Credits: 2
    Examines the moral, ethical, and legal bases of business decision-making. Trains students to use ethical processes to arrive at sound decisions. Links moral behavior at an individual level and behavior in the marketplace.

    Term Offered: F,SP
  
  • MGMT 2300 - Intro. to International Business

    Credits: 3
    The techniques for entering the international marketplace. Emphasis on the impact and dynamics of sociocultural, demographic, economic, technological, and political factors in the foreign trade environment. Topics include patterns of world trade, internationalization of the firm, and operating procedures of the multinational enterprise.

    Term Offered: Sp
  
  • MGMT 3300 - Principles of Management

    Credits: 3
    Prerequisites: Prerequisite: ECON 2320 .
    Describes the elements of the managerial process and develops a rational synthesis of management. Teaches students to develop their own creative abilities in order to apply them intelligently to the problems encountered in business.

    Term Offered: F,SP
  
  • MGMT 3314 - Business Law

    Credits: 3
    Survey of the major theories, practice, and cases in the field of Civil and Criminal Law. Explores the intellectual and practical applications of the field of law and, in the process, gain an appreciation for the interdependence of the citizens with government and the citizens with each other. Research and analyzing of individual cases will be valuable tools.

    Term Offered: F,SP
  
  • MGMT 3318 - Human Resources Management

    Credits: 3
    Covers methods of effective personnel management, types of management situations; a discussion of personnel problems and relations peculiar to each.

    Term Offered: F,SP Elective: (E)
  
  • MGMT 3322 - Organizational Behavior

    Credits: 3
    Prerequisites: Prerequisite: MGMT 3300 .
    An integration of basic managerial concepts and social sciences as they affect people in organizations. Places emphasis on environmental and inter-organization forces that influence membership behavior.

    Term Offered: F,SP Elective: (E)
  
  • MGMT 4315 - Production Operations Management

    Credits: 3
    Prerequisites: Prerequisites: ECON 2320  or MGMT 3300 .
    Discusses the application of quantitative techniques to business management. Specifically, the course covers production and operations management techniques such as demand forecasting, production planning and control (PPC) models, inventory management models, linear programming applications to production and operations, project management, and an introduction to modern quality management concepts such as TQM.

    Term Offered: F,SP Elective: (E)
  
  • MGMT 4340 - Seminar in Small Business Entrepreneurship

    Credits: 3
    Prerequisites: Prerequisite: ACCT 3322  and with consent.
    Students participate in the actual day-to-day management and accounting operations of selected small, developing and disadvantaged businesses in and around the city of Pine Bluff.

    Term Offered: F, SP Elective: (E)
  
  • MGMT 4350 - Business Strategies and Policies

    Credits: 3
    Prerequisites: Prerequisite: Senior standing in the School of Business and Management and no more than 6 hours of business core courses remaining.
    A capstone course focusing on the tasks of the manager in formulating short-and long-run corporate strategy. Uses the case method to help develop a framework for integrating skills learned in other required business courses.

    Term Offered: F,SP

Management Information Systems

  
  • MIS 1312 - Micro Computer Applications

    Credits: 3
    An introduction to the use of microcomputers. Surveys the use of the DOS and WINDOWS operating systems, and several application programs; including a spreadsheet program, a word processing program and a database program. Lecture, “hands-on” exercises, and corporate profiles used to make the student aware of realistic applications of such programs.

    Term Offered: F,SP
  
  • MIS 3350 - Management Information Systems

    Credits: 3
    A study of how to use computer based systems to enhance the storing, processing, and retrieval of business data and the conversion of these data to relevant managerial information. Discusses hardware, software, and procedures for the processing, storing and dissemination of management information.

    Term Offered: F, SP

Marketing

  
  • MKTG 3300 - Principles of Marketing (ACTS MKTG 2003)

    Credits: 3
    Prerequisites: Prerequisite: ECON 2320 .
    Covers the integration of majority policy areas in the development of the firm’s total marketing effort; products, prices, channels, and promotions.

    Term Offered: F,SP
  
  • MKTG 3310 - Consumer Analysis and Behavior

    Credits: 3
    A review and analysis of the theoretical concepts and main determinants of consumer behavior with the purpose of exposing students to ways these concepts apply to marketing strategies and decision making.

    Term Offered: F,SP Elective: (E)
  
  • MKTG 3315 - Retailing and Retail Management

    Credits: 3
    Prerequisites: Prerequisite: MKTG 3310 .
    A study of the organization and management of problems and practices currently encountered by retail establishments.

    Term Offered: SP Elective: (E)
  
  • MKTG 3321 - Integrated Marketing Communication

    Credits: 3
    Prerequisites: Prerequisite: MKTG 3310 .
    A management approach to the following use of advertising in business, fashion, and national merchandising; media choice; appropriations; testing and measuring effectiveness of advertising.

    Term Offered: F,SP Elective: (E)
  
  • MKTG 3350 - Marketing Management

    Credits: 3
    Prerequisites: Prerequisite: MKTG 3310 .
    Strategic planning and management of the marketing function. Topics include product planning, channel strategy, pricing strategy, and direction of the firm.

    Term Offered: F,SP Elective: (E)
  
  • MKTG 4310 - Selling and Sales Management

    Credits: 3
    Prerequisites: Prerequisite: MKTG 3310 .
    A review of the principles of modern selling, and the duties and responsibilities of a sales representative. Also, a survey of the organization, management, and control of the selling efforts of a firm with emphasis on sales force management, training and motivation of the marketing mix, and planning policy matters.

    Term Offered: F Elective: (E)
  
  • MKTG 4320 - International Marketing

    Credits: 3
    Prerequisites: Prerequisite: MKTG 3300 .
    The application of marketing principles to international trade. Familiarizes the student with the problems and perspectives of marketing within multinational corporate settings. The ability to analyze marketing decisions as they relate to overseas markets is stressed.

    Term Offered: SP Elective: (E)
  
  • MKTG 4330 - Marketing Research

    Credits: 3
    Prerequisites: Prerequisites: MKTG 3310 .
    A study of modern marketing research techniques and their applications to problems involving marketing strategy, pricing, forecasts, and policy determination.

    Term Offered: SP Elective: (E)
  
  • MKTG 4370 - Independent Study in Marketing

    Credits: 3
    Prerequisites: Prerequisite: Consent of instructor.
    Research in one or more of the various marketing areas. Student must have a concentration in marketing and must have a 3.00 G.P.A. in business courses.

    Term Offered: SP Elective: (E)

Mass Communications

  
  • MCOM 2323 - Computer Editing

    Credits: 3
    A computer editing course designed for students who aspire employment in the multimedia market.

  
  • MCOM 2324 - Television Production

    Credits: 3
    Prerequisites: Prerequisite: MCOM 2325 .
    An experience oriented course. Emphasis on camera operation, audio/visual tape, lighting, artistic design, special effects and practical experience in entertainment, public affairs and sports programming.

  
  • MCOM 2325 - Introduction to Radio-Television

    Credits: 3
    A general survey of the field of broadcasting. Theory and practice in the fundamentals of radio and television station operation. Attention to special problems of communication via radio and television.

  
  • MCOM 2326 - Mass Media in Modern Society

    Credits: 3
    A survey of the various fields of mass communications with emphasis on structure, function, responsibilities, development and impact on society.

  
  • MCOM 2327 - Media Grammar and Style

    Credits: 3
    Corequisites: Can be taken concurrently with MCOM 3311  
    Writing mechanics for media. An introduction to applying basic grammar, spelling and media style rules and guidelines professionals use for writing across multiple media platforms.

    Term Offered: Fall and Spring
  
  • MCOM 2330 - Multimedia Production

    Credits: 3
    Emphasis on the television, radio and internet media. This class gives students a solid foundation of the technical aspects and techniques used in producing television, radio and internet content.  Students will learn basic equipment operation, editing, and online publishing practices. 

  
  • MCOM 2336 - Radio Production

    Credits: 3
    Prerequisites: Prerequisite: MCOM 2325 .
    Emphasis on the various types of radio programming, the study of radio formats and production techniques.

  
  • MCOM 2338 - Broadcast News Writing I

    Credits: 3
    Prerequisites: None
    Techniques and practices used in writing for television and radio.  Emphasis on news writing.  Includes writing from source copy, rewriting, and the production of original news stories.

    Term Offered: Fall
  
  • MCOM 2390 - Oral Communication (ACTS SPCH 1003)

    Credits: 3
    Develops the ability to speak easily and fluently before groups. Emphasizes various parts of speech, including public speaking, oral interpretation, and group discussion. Special emphasis placed on pronunciation, articulation, and vocabulary development.

  
  • MCOM 3301 - History of American Journalism

    Credits: 3
    History of American journalism from its origin to the present.

  
  • MCOM 3305 - Mass Communications Theory and Research

    Credits: 3
    A study of research techniques commonly utilized in the mass media with a broad overview of mass communications theory The course is designed to help students develop an understanding of theory and research for application in their own fields, and to interpret the effects of mass communication in a variety of contexts. 

    Term Offered: Spring
  
  • MCOM 3306 - Television Practicum

    Credits: 3


    Prerequisites: Prerequisites: MCOM 2330   Multimedia Production
    A practical application of the television broadcast journalism skills learned from previous course work. Students will create a news broadcast, sports coverage, or special events coverage on a daily basis.        

    Replaces MCOM 4305 

    Term Offered: Fall and Spring

  
  • MCOM 3309 - Diversity in the Mass Media

    Credits: 3
    An examination of the roles, impact, portrayals, perceptions, contributions and challenges of   minorities in mass media content and media professions. 

    Term Offered: Fall
  
  • MCOM 3310 - Writing Features and Editorials

    Credits: 3
    Prerequisites: Prerequisites: MCOM 3311 , MCOM 3312 .
    A study in the technique of writing feature articles for newspapers and magazines. Students will receive practice in writing editorials and in the analysis of editorials.

  
  • MCOM 3311 - News Reporting I

    Credits: 3
    Analyzes writing techniques and surveys the various media fields. Students will learn diverse writing and reading styles.

  
  • MCOM 3312 - Media News Writing II

    Credits: 3


    Prerequisites: Prerequisites: ENGL 1311  , ENGL 1321  , MCOM 2327  , and MCOM 3311 .
    Advanced skills used in gathering, writing and producing news for print, broadcast and Internet delivery. Lab/production work required.

    Replaces Media Reporting II

    Term Offered: Spring Lecture/Lab: Lab/production work required. 

  
  • MCOM 3314 - News Editing

    Credits: 3
    A course that focuses on the theory of copy editing and writing headlines.

  
  • MCOM 3320 - Introduction to Public Relations

    Credits: 3
    Prerequisites: None
    A study of the profession of public relations, including historical, legal, ethical, and theoretical underpinnings of the field and an examination of the wide range of career opportunities available to PR practitioners.

    Term Offered: Fall
  
  • MCOM 3341 - Copy Script Writing

    Credits: 3
    Study and practice of basic writing skills required for the production of electronic media messages and programs. Exposure to both short length copy for commercials and public service announcements, and full length feature scripts such as documentaries.

  
  • MCOM 3350 - Technical Writing (ACTS ENGL 2023)

    Credits: 3
    Practice in preparing reports, letters, articles, and other forms of writing used in such professions as marketing, management or administration.

  
  • MCOM 3351 - Electronic Media Performance

    Credits: 3
    Practice in the delivery of electronic media messages. Students will learn techniques of radio and television news anchoring and commercial presentations.

  
  • MCOM 3352 - Media and Advertising

    Credits: 3
    A socio-scientific examination of advertising principles as they apply to print and broadcast journalism.

  
  • MCOM 3353 - Radio Practicum

    Credits: 3
    Prerequisites: MCOM 2336   Radio Production
    This course will provide students with application of the theories, techniques, and tools of radio production to create professional and sophisticated programming for radio. 

    Term Offered: Spring
  
  • MCOM 3354 - Electronic Field Production

    Credits: 3
    Prerequisites: Prerequisite: MCOM 3351 .
    Practice in the fundamentals of mastering field production techniques. Students gain proficiency in such field production techniques as camera operation, lighting, sound and videotape editing.

  
  • MCOM 3355 - Public Relations Techniques

    Credits: 3
    Prerequisites: Prerequisite: MCOM 3320  Introduction to Public Relations.
    Examination of the skills and techniques used in the practice of public relations. Particular attention is given to writing for public relations, copy dissemination, media use and network design.

  
  • MCOM 3356 - Writing for Public Relations

    Credits: 3
    An examination of writing skills used for production of public relations materials for television, radio, and social media, including news releases, fact sheets, media kits, advertising copy, fund-raising letters, grant proposals, speeches, and other promotional copies.

  
  • MCOM 4300 - Independent Study

    Credits: 3
    Explores special problems of interest to advanced students. Subject is determined by instructor. The student works alone on selected research projects.

  
  • MCOM 4313 - Internship in Mass Communications

    Credits: 3
    Prerequisites: Prerequisites: Consent of Program Coordinator.
    Prearranged and supervised work on local and area newspapers, radio and television stations, and on public relations, publicity, and advertising staffs of civic and business groups. If taken while enrolled as a regular student, no more than three hours credit may be gained in any one semester. Course may be repeated to a maximum of six hours credit.

  
  • MCOM 4315 - Media Law and Ethics

    Credits: 3
    Prerequisites: Prerequisite: MCOM 3311 .
    An investigation of the laws and ethical principles which apply to print and broadcast journalists. Topics include the definition of libel and slander, the First Amendment, open meeting laws, and Freedom of information laws.

  
  • MCOM 4316 - Broadcast Management

    Credits: 3
    Prerequisites: Prerequisite: Junior Standing.
    Focuses on the roles and responsibilities of managers in broadcast and cable operations, and in independent production houses. Case studies with emphasis on coordination of work units and personnel, legal operations, resource generation, management, and public relations.

  
  • MCOM 4318 - Public Relations Cases and Campaigns

    Credits: 3
    Prerequisites: Prerequisites: MCOM 3320, Introduction to Public Relations; MCOM 3355  , Public Relations Techniques; MCOM 3356  , Writing for Public Relations.
    Study of the issues and challenges of the public relations practice through a critical examination of historical and active cases that cover a broad spectrum of situations. Students will develop from case analysis an understanding of public relations theories and techniques of effective campaigns in a variety of situations. Students create a comprehensive public relations campaign for a given client by applying a campaign process model that integrates research, planning, implementation, and evaluation.

  
  • MCOM 4320 - Investigative Reporting

    Credits: 3
    Prerequisites: Prerequisites: MCOM 3311 , MCOM 3312 .
    This course involves the in-depth reporting of current issues and current events. Students will research the issues, determine and evaluate sources, analyze information and prepare reports.

  
  • MCOM 4321 - Mass Communication and the World Wide Web

    Credits: 3
    Prerequisites: Prerequisite: Senior standing.
    The study and application of mass communication and media-related topics as related to the world-wide web. Emphasis on the web and the use of the internet by mass communication practitioners.

  
  • MCOM 4383 - Film Techniques

    Credits: 3
    The study of traditional and documentary film techniques.  Emphasis on analysis of film and creation of student projects.

  
  • MCOM 4390 - Senior Seminar

    Credits: 3
    Prerequisites: Prerequisite: Senior Standing.
    An examination of communication issues, theories, models and world communications systems through research, discussion, writing and speaking. Each student will prepare a portfolio which will include a specified number of samples of the student’s work such as stories in the campus newspaper, video tapes of student news reports, commercial scripts, etc.


Mathematics

  
  • MATH 1310 - Elementary Algebra

    Credits: 3
    THIS COURSE(FORMERLY KNOWN AS GENERAL MATH) IS DESIGNED FOR STUDENTS WHO HAVE NOT HAD A PRE- VIOUS COURSE IN ALGEBRA. IT WILL COVER SOME FUN- DAMENTAL TOPICS (ESPONENTS, ORDER OF OPERATION, INEQUALITIES), ALONG WITH BASIC SKILLS; THEN MOVE ON TO CONCENTRATE ON ALGEBRAIC TOPICS. HERE, BASIC SKILLS REFER TO BEING ABLE TO ACCURATELY ADD, SUBTRACT, MULTIPLY AND DIVIDE REAL NUMBERS. THE ALGEBRAIC TOPICS INVOLVE SOLVING LINEAR EQUATIONS AND INEQUALITIES, AND EXTENDING THE BASIC SKILL OPERATIONS TO POLYNOMIALS AND EXPRESSIONS WITH EXPONENTS.

  
  • MATH 1330 - College Algebra (ACTS MATH 1103)

    Credits: 3
    Prerequisites: Prerequisite: A minimum grade of “C” or better in MATH 1320 or placement by score on ACT of 19 or higher.
    The number system and fundamental operations, linear and quadratic equations, functions and graphs, complex numbers, inequalities, logarithms and matrices.

  
  • MATH 1340 - College Trigonometry (ACTS MATH 1203)

    Credits: 3
    Prerequisites: Prerequisites: A minimum grade of “C” or better in MATH 1330  or placement by score on ACT score of 23 or higher.
    Trigonometric functions, fundamental identities, variations and graphs of trigonometric functions, functions of composite angles, polar coordinates, logarithms, solutions of right and oblique triangles, progressions and the binomial theorem.

  
  • MATH 1359 - Enhanced Quantitative Literacy

    Credits: 3
    Prerequisites: Prerequisite: An ACT Mathematics score of 16, 17, or 18 and scored 80% or higher on the Enhanced Quantitative Literacy placement exam, or a grade C or better in MATH 1320.
    Enhanced Quantitative Literacy provides students with mathematical understandings and skills to be productive workers, discerning consumers, and informed citizens. Students will solve problems using mathematical reasoning involving logic, proportions, algebra, and relations. A scientific calculator is required for this course (the graphic calculator TI, T1-83 or TI-84 is recommend by the department).

    Laboratory: Eight hours of Computer Lab is required.
  
  • MATH 1360 - Quantitative Literacy

    Credits: 3
    Prerequisites: Prerequisite: A minimum grade of C or better in MATH 1320 or placement by score on ACT of 19 or higher.
    Quantitative Literacy is to provide students with mathematical understandings and skills to be productive workers, discerning consumers, and informed citizens. Students will solve problems using mathematical reasoning involving logic, proportions, algebra, and relations. A scientific calculator is required for this course (the graphic calculator TI, T1-83 or TI-84 is recommend by the department)

    Laboratory: Four hours of Computer Lab is required.
  
  • MATH 1550 - Pre-Calculus

    Credits: 5
    Prerequisites: Prerequisite: A minimum grade of C or better in MATH 1320 or placement by score on ACT of 19 or higher.
    Designed to prepare students to enter Calculus. Coverage includes trigonometry and analytical geometry. Algebra, coordinate geometry, functions, graphs, systems of equations. Trigonometric functions and their graphs, inverse functions, law of sine and cosine, polar coordinates, vectors and their applications.

  
  • MATH 2330 - Analytic Geometry

    Credits: 3
    Prerequisites: Prerequisite: MATH 1330 .
    Study of algebraic methods of solving geometric problems, cartesian and polar coordinates, The straight line, conic sections, and applications.

  
  • MATH 2370 - Introduction to Statistics (ACTS MATH 2103)

    Credits: 3
    Prerequisites: Prerequisite: A minimum grade of “C” or better in MATH 1330  or MATH 1550 .
    The classification of data, different kinds of averages and their uses, frequency distributions, meaning of dispersion and its measurement, regression or trend lines, the meaning of co-relations.

  
  • MATH 2510 - Calculus I

    Credits: 5
    Prerequisites: Prerequisite: MATH 1550  or ACT score of 25 or higher.
    Study of variables, functions, limits, differentiations and integration of algebraic forms, integration as a process of summation with applications to geometry and mechanics. Required of majors.

  
  • MATH 2520 - Calculus II

    Credits: 5
    Prerequisites: Prerequisite: A grade of C or better in MATH 2510 .
    Study of Differentiation and integration of transcendental functions, polar coordinates, parametric equations, indeterminate forms, integration, series, expansion of functions, partial derivatives, and multiple integrals. Required of departmental majors.

  
  • MATH 3300 - Selected Topics in Secondary Mathematics for Teachers

    Credits: 3
    Prerequisites: Prerequisite: MATH 2510  or consent of instructor.
    For students who plan to teach mathematics in secondary schools; foundation of arithmetic, algebra, geometry, and trigonometry.

  
  • MATH 3311 - Linear Algebra

    Credits: 3
    Prerequisites: Prerequisite: MATH 2510 .
    Introduction to vector spaces, linear transformations and matrices.

  
  • MATH 3312 - Computational Sciences

    Credits: 3
    This course offers students, advanced topics in the discipline of computational sciences (CS), in departments of Biology, Chemistry, Mathematics and Physics, and Computer Science. Students understand the role and application of CS in learning and research, to improve their data collection, management, and analysis skills. This course is divided into multiple disciplinary sections team-taught by interdisciplinary faculty during the semester; in the first section, students are introduced to CS tools and learning how to apply those tools to complex problem-solving and scientific discovery using high-performance computing resources.

    Lecture: 1 hr. Lecture Laboratory: 2 hrs. Lab
  
  • MATH 3320 - Probability & Statistics I

    Credits: 3
    Prerequisites: Prerequisite: MATH 2520  and MATH 3331  recommended.
    Probability spaces, random variables, univariate and multi-variate distributions, moment generating functions, laws of large numbers and central limit theorem.

  
  • MATH 3321 - Probability & Statistics II

    Credits: 3
    Prerequisites: Prerequisite: MATH 3320 .
    Sampling distributions, estimation, tests of statistical hypotheses, non-parametric methods, regression and correlation, elementary decision theory.

 

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