MCOM 4318 - Public Relations Cases and Campaigns

Credits: 3

Prerequisites: Prerequisites: MCOM 3320, Introduction to Public Relations; MCOM 3355 , Public Relations Techniques; MCOM 3356 , Writing for Public Relations.
Study of the issues and challenges of the public relations practice through a critical examination of historical and active cases that cover a broad spectrum of situations. Students will develop from case analysis an understanding of public relations theories and techniques of effective campaigns in a variety of situations. Students create a comprehensive public relations campaign for a given client by applying a campaign process model that integrates research, planning, implementation, and evaluation.