Mar 28, 2024  
Undergraduate Catalog 2018-2020 
    
Undergraduate Catalog 2018-2020 [ARCHIVED CATALOG]

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MKTG 4310 - Selling and Sales Management

Credits: 3
Prerequisites: Prerequisite: MKTG 3310 .
A review of the principles of modern selling, and the duties and responsibilities of a sales representative. Also, a survey of the organization, management, and control of the selling efforts of a firm with emphasis on sales force management, training and motivation of the marketing mix, and planning policy matters.

Term Offered: F Elective: (E)



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