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Mar 28, 2024
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MKTG 4310 - Selling and Sales ManagementCredits: 3 Prerequisites: Prerequisite: MKTG 3310 . A review of the principles of modern selling, and the duties and responsibilities of a sales representative. Also, a survey of the organization, management, and control of the selling efforts of a firm with emphasis on sales force management, training and motivation of the marketing mix, and planning policy matters.
Term Offered: F Elective: (E)
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