AQFI 4323 - Marketing and Public Relations in Aquaculture and Resource Management

Credits: 3

Students will learn to apply key marketing concepts to develop marketing strategies, as well as describe the margins, volumes, and product forms prevalent in major marketing channels. Students also will learn to analyze recent market trends, and understand the fundamentals of international trade in seafood and resulting trade conflicts. A study of the theory and practice of public relations, how public relations operate in organizations, its impact on the public, and its functions in society. The course also will focus on concepts, issues, and principles in practice; as well as models and theories guiding the practice.

Term Offered: Offered fall term odd years. Lecture: Lecture: 3 hours per week.